The global expenditure on abroad studies is projected to be $433 billion, with more than 8 million international enrollments. Now, coming to India, the country had about 10,000 students studying abroad just a decade ago, but this number will exceed the 700,000 mark by 2022.
This shows the steep increase in students seeking education abroad, making it an excellent opportunity for overseas education consultants. While this presents many opportunities, it attracts competitors looking for a share of the pie.
This requires you to take a more proactive approach and use advanced tactics like lead-scoring models to drive business. So let’s take a closer look different lead-scoring models for overseas education consultants.
When it comes to scoring leads for overseas education consultants things are quite similar to that of conventional businesses. This is a simple yet effective process of ranking leads based on different important attributes.
Overseas education consultants can then assess a student’s readiness and deploy the trite strategies to encourage them to convert. This helps these consultants focus their time and effort on the right lead with greater chances of a successful conversion.
Over the years, overseas education consultants have devised many ingenious ways to divide their leads into different models for more effective marketing. So, let’s take a closer look at some of the most popular of these lead-scoring models:
The first is the demographic lead-scoring model, where you divide the students based on their demographic characteristics. Demographics include everything from gender, age, educational background, location and more. This will go a long way into simplifying your search for the right profile based on their demographics.
This lead scoring model is unique and only meant for overseas education
consultants. This model mostly deals with every minute detail of the student’s education. This will help determine if the student has the right educational qualifications and grades to apply for studies in universities abroad.
The online behavioral model is another important lead scoring model, and its use is not limited to overseas education consultants. However, an overseas education consultant must use a model to classify leads based on their online behavior. This could include many things like the number of times the student has checked the college website and if they have filled out any form.
Another important lead-scoring model overseas education consultants can use to their advantage is the content engagement model. This is simple since all you need to do is evaluate how the student interacts with the educational content on your website. For instance, if you find a lead who has read blogs about studying abroad and ways to enroll, then chances are they are more likely to convert.
The communication model is the final lead-scoring model that overseas education consultants can use to their advantage. This model requires you to monitor all the communication records between you and the prospective lead. If you find that a lead has been more prompt and quick with their responses, it is fair to presume that they are more interested.
More than one reason that makes CRM lead scoring so important for overseas education consultants. Some of the best known of these reasons include:
The primary reason for dividing your leads into different models is to understand those leads and the data relevant to them. This will give you a better idea of your leads and enhance your efforts with the available data.
What most people do not understand about lead scoring models is that it allows you to segregate leads based on their likeliness to convert. As a result, focusing your effort on the leads with better chances of conversion becomes much easier.
As apparent as it may sound, lead scoring models can enhance your conversion rates. How this helps is by enhancing your effort to ensure you target the right lead for better chances of conversions.
Another great thing about lead scoring models is they give you a direct insight into the student’s behaviour, preferences, and interests. You can then easily personalize your lead management with CRM and increase the chances of better conversion.
The world of overseas education consultancy is becoming more competitive, and this trend will not change anytime soon. As a result, overseas education consultants must be quick on their toes to find the right lead and convert them successfully.
This is where you need to take an innovative approach and leverage lead-scoring models for overseas education consultants to augment your efforts. You must also use technology to your advantage and proper CRM software for overseas education consultants to make these hassles more manageable. One of the best ways to understand the lead scoring model is through SmartAgentic. The platform will make sure you as an overseas consultant can change potential leads into paying clients.