July 22 2024
How Consultants Use CRM for Lead Management?

Lead Management CRM

Education consultants play a vital role as the trend for studying abroad grows in an ever-globalizing world. These consultants are intermediaries between students and international educational institutions, assisting them in approaching rigorous application procedures so they can confidently decide their academic future. Overseas education consultants use modern Customer Relationship Management (CRM) solutions designed for the higher educational sector to address this burgeoning requirement efficiently.

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In addition to industry-standard customer relationship management features, these education-specific CRMs include a suite of other tools that make it easier for admissions and management teams to manage leads more effectively while engaging with them in impactful ways – leading to stronger performance on both sides. In a nutshell, it helps in tapping into potential leads, providing consultations, and finally placing them in the right universities.

Here, we will discuss the roles played by these CRMs in lead management, thus finding out the best resources for conversion into potential clients. 

Key Features of Education CRM for Lead Management

A full-suite education CRM should contain mandatory features for proper lead management, enabling educational consultants to manage and nurture leads efficiently. Here are some of the essential features:

1. Leads Filter

One of the key features to look for in any education CRM is a ‘lead filter.’ This tool is indispensable for consultants aiming to streamline their workflow and enhance their lead management process. The filters allow consultants to sort leads by branch, date range, source (online or offline), lead status ( whether it is open/closed), level of study, student states, and destination country. This function, in turn, enables consultants to discover and segregate leads according to their specific criteria easily.

For instance, if a consultant is particularly interested in students who wish to study in Australia, they can use the lead filter to add “Australia” as a criterion and filter out leads that match this requirement. This targeted approach allows for more personalized and effective follow-ups, ensuring that the consultant can tailor their communication and support to the specific needs and preferences of each lead.

2. Change Lead Owner

At education consulting firms, leads are often passed from one consultant to another for various reasons. This could be due to a consultant’s expertise in a specific destination or area of study, workload management, or even to provide a more personalized experience for the student. A CRM Software for Study Abroad Agents will allow you to change the lead owner easily, ensuring that each lead is managed by the most appropriate consultant.

This flexibility results in the right consultant managing each lead, which can significantly improve the overall experience for the student. A more personal and knowledgeable interaction increases the likelihood of conversion, as students feel more understood and supported in their educational journey. Additionally, it ensures that no lead is left unattended or mismanaged, thereby maximizing the firm’s efficiency and effectiveness in handling potential students.

3. Add and Delete Leads Easily

Another critical feature of an education CRM is the ability to add or remove leads easily. Leads are amassed through various channels, such as educational fairs, online queries, and consultant referrals. A user-friendly CRM enables consultants to create an elaborate database of leads and quickly update any potential changes. 

For example, new leads can be added swiftly after a successful educational fair, ensuring that all potential students are captured in the system. Similarly, old leads that are no longer relevant or have been converted can be purged from the database to keep it clean and organised. This ensures that consultants are always working with up-to-date information, allowing them to focus on the most promising leads and avoid wasting time on outdated or irrelevant data.

4. Effective Charts and Analytics

Illustrative data presented in charts and graphs can go a long way in helping consultants comprehend the status and progress of their leads. An education CRM that provides effective charts and analytics tools allows consultants to visualise data in a meaningful way. These charts can display leads by source, region, and other important metrics or details, providing a clear and concise overview of the lead management process.

For example, a consultant can use these visual tools to pinpoint trends and allocate resources more efficiently. If the data shows that a significant number of leads are coming in through online channels, the consultant may decide to increase digital marketing efforts to capitalise on this trend.

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Conclusion

Managing leads efficiently becomes a game changer in the competitive space of overseas education consulting. An education CRM like Smartagentic streamlines the lead management process to increase efficiency. Amidst the growing demand for overseas study, a modern CRM system will continue to be the competitive advantage of successful education consulting firms.

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