Every business runs smoothly when its customer pool is tapped in the right way.
And how is that possible?
Well, lead generation is the tactic or strategy used to find prospective clients and convert them into actual customers. Unfortunately, 65% of businesses say that generating quality leads is one of their primary challenges.
Now, consider how challenging things might be for overseas education consultants, who are always at their peak in competition. Finding a proper solution is the need of the hour, and we can do so by lead scoring.
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Lead scores are one of the most powerful tools to transform your lead generation processes and generate tangible results. This blog will familiarise you with different aspects of lead scoring and ways it can help education consultants. So, let’s dive in!
About Lead Scoring
Lead scoring is a simple and effective process of assigning numerical values to every lead in your database. The score determines whether a potential lead will convert into a paying customer.
You need to evaluate various factors to determine the right lead score and understand their potential to become a paying customer. In the case of overseas education consultants, this factor might be due to students actively searching for educational opportunities abroad.
How Does the Lead Scoring Process Work?
Proper lead scoring can do wonders for consultants by helping them personalize their approach towards prospective students. So, here are some of the most effective ways lead scoring can help overseas education consultants:
1. Defining Student Profiles:
The first great use of lead scores for study abroad consultants is defining their students’ profiles. This means getting the proper clear picture of the ideal student. Here, you must evaluate various factors, such as the student’s preferred destination country, academic background, and desired programs.
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2. Identifying Data Points:
Using the right lead-scoring tactic will also help foreign education consultants identify every key data point about the student. It means evaluating crucial factors like demographics, engagement with marketing campaigns, user behavior analytics on the website after integration, as well as reports from inquiry form submissions. Identifying these data points will help better personalize your approach and increase the chances of successful conversions.
3. Assigning Scores:
Once you have a comprehensive idea of the student’s profile, you can assign proper lead scores. You must evaluate every minute data point, understand its weight, and assign scores accordingly. For instance, a student downloading a university’s brochure might be more committed than just visiting the university’s homepage.
4. Effective Lead Nurturing:
Lead scores make it much easier to segment leads into different categories based on their potential. It is a major benefit when it comes to enhancing your communication strategy thus enhancing chances of successful conversion. For instance, if you find a lead with higher potential, you must pay more attention to it with a proper personalised approach.
Strategic Role of Lead Scoring CRM in Overseas Education Consulting
As the overseas education consultant sphere gets more competitive, you must leverage the potential of the latest technologies. Solutions like lead-scoring CRM software can get the job done. These solutions have all the essential features and functionalities to help you find the right leads and convert them.
A feature-rich lead-scoring CRM can do many wonders for overseas education consultants, and some of the most apparent of these wonders include the following:
1. Enhance Conversion Rates:
As an overseas education consultant, your primary goal is to increase conversion rates. And a lead-scoring CRM solution can just be the biggest aid in this regard. These solutions will help you prioritise leads with greater potential to increase the number of students you place in abroad universities.
2. Better Resource Utilization:
Most best CRM for overseas education consultants must operate with minimal resources. This is where efficiency becomes important, as you cannot afford to waste resources in the wrong place. The right lead scoring and overseas education consultants’ CRM will help focus your efforts on leads with greater chances of converting, ensuring you make the most of the available resources.
3. Data-Driven Insights:
Data is one of the most critical resources for any overseas education consultants in today’s day and age. However, using these data sets to their full potential is a significant challenge for anyone. This is where the lead-scoring CRM comes to the rescue again. These solutions give you valuable insights into all processes, making it easier to analyse data, make necessary changes and attract more leads.
4. Personalisation:
Personalisation has become an important keyword for any marketing tactic, and overseas education consultants are no exception. Using lead-scoring CRMs gives you the tools and resources to understand your students and approach them accordingly.
With a better idea of the student’s specific needs and requirements, you can take a more personalised approach by addressing those needs. This will automatically increase their chances of converting into a paying customer with minimal effort.
5. Cost-Effective Acquisition:
Acquisition cost is among the most important considerations for immigration consultants with limited resources. This makes it important for you to make the most of available resources, and lead-scoring CRMs will help you achieve that goal. You can use these solutions to optimise your marketing budget and focus efforts on strategies that help generate more quality leads.
6. Workflow Automation:
Most modern overseas education consultant CRM solutions leverage the latest technologies for better automation. You can leverage these automation features to automate different processes in your workflows.
For instance, suppose the solution finds a high-scoring lead, and it will automatically assign it to an overseas education consultant for immediate follow-ups. On the other hand, if you get a low-scoring lead, the solution will be to send more targeted campaigns to increase the chances of a successful conversion.
In Conclusion
The overseas education consultant market will get more competitive with time, and a proper CRM solution is your key to standing out. You can use these solutions to augment your strategies and maximize the latest lead-scoring tactics.
If you are looking for a performant lead-scoring CRM, make sure to check out what Smartagentic has to offer. This solution has everything you need to get the right leads and convert them into paying customers.