An increasing number of students are now choosing to study, contributing to a greater demand for proper overseas education consultancy. According to UNESCO, 6.4 million students are studying abroad, and this figure has tripled in the past two decades.
Hence, it should not come as a surprise that competition in the consultancy sphere has increased substantially during the same time. But how do we deal with this competition?
The answer you are looking for here is called a CRM funnel design to help you build and sustain better relationships.
This blog explores different aspects of CRM funnels, especially for overseas education consultancy service providers. So, make sure you read it till the end to understand how a CRM funnel can help your consultancy business.
A customer relationship management (CRM) solution is a modern software that helps you manage your relationships with customers. However, when we talk of CRM funnels in the context of overseas education consultants, things are a bit different. It is basically a breakdown of the different stages that a prospective student goes through before enrolling in an education program through your consultancy.
This gives a visual breakdown of the different stages the student goes through during the enrollment process. Consultants later use the data from different stages throughout the journey to determine shortcomings and address them. This goes a long way in enhancing the student’s enrollment experience while increasing your chances of a successful conversion.
There are many stages in a CRM funnel for overseas educational consultation, each of which plays a different role. So, let’s analyze these stages and understand how they help enhance your consultancy services.
This is the first stage, where the potential student will first come across your consultancy firm. You need to make an effort to reach the student via different mediums, whether online or otherwise. Mostly consultants use CRM for Lead Management.
Once the student starts showing interest, you must seek their contact information with email signups or website contact forms. This will give you a better idea of their academic background, area of interest, and preferred destination.
As an overseas education consultant, you will come across many leads. However, finding a lead does not necessarily guarantee a successful conversion. This is where the lead qualification stage comes into the picture to help you assess a student’s academics, finances, and future goals.
You need to identify the best quality leads using method called as CRM lead scoring, which in this case would be students with higher chances of getting admission online. This will help augment your efforts towards the student by prioritizing them over other low-quality leads.
The third stage deals with lead nurturing and is one of the most important stages in the entire funnel. This is where you must build better relationships with students and their parents by providing them with all essential information and even addressing their concerns simultaneously.
During this lead nurturing stage, your primary goal should be to educate, engage, and build trust with potential students. You can use targeted content based on their interests or even leverage personalized emails for better impact.
This is another important stage in the CRM funnel for study abroad consultants, where the prospective student will make the final decision. You must provide them with the necessary support to encourage them to choose CRM software for overseas education consultants.
You need not do much at this stage; answering their queries and showcasing your expertise should be enough. Besides that, you can also take this opportunity to demonstrate the value you provide throughout the entire application process.
This is the final stage in the entire funnel, where everything is finalized, and the student chooses you as their immigration consultant. This is where you start helping them with the application and visa processes.
In certain cases, you might even need to help the student with their pre-departure arrangements with a promise of seamless support after they get started at the university. Make sure to provide a superior service that fosters long-term relations that can later translate to referrals.
Using a proper CRM funnel can do wonders for your overseas education consultancy business as long as you make proper use of it. So, let’s check some of the effective ways a CRM funnel can help overseas education consultants:
One of the primary reasons for getting a CRM funnel is that it helps overseas education consultants streamline different processes. You can use these solutions to automate any repetitive tasks while you focus on other value-driven tasks.
Another reason to use a CRM funnel to your advantage is because it helps augment your lead management processes. You can easily organize and track all leads from a centralized dashboard to ensure you never miss out on any detail.
The world of overseas education is highly dynamic, and a CRM funnel will help you make data-driven decisions. You can easily generate informative reports and focus your efforts on the right leads to increase their chances of conversion.
A proper CRM funnel will get you all the necessary information about the student. You can then use this information to understand their interests and take a targeted approach to communicate with them.
Building and retaining better relationships with students and their parents becomes much easier with a CRM funnel. This will help you build better trust and loyalty to enhance conversion rates.
Making your mark in the competitive world of CRM for overseas education consultants is never easy. This is where using modern technology solutions such as a CRM funnel will go a long way in giving you an opportunity to stand out. You must take the time to familiarize yourself with the different stages of the CRM funnel for overseas education consultants and leverage the benefits that come with it.