Every overseas education consultant has no alternative but to build and sustain personalised relationships with their clients. One simple way to realize this goal is by using reliable customer relationship management (CRM) software to build and foster relationships.

In fact, proper CRM software can help you reduce the cost of leads by 23%, which could mean a lot for your business.

However, you cannot simply pick a random CRM and wish to see these results. The current market offers different types of CRM software, and they all have distinct characteristics that set them apart. So, let’s take a closer look at these CRM types and help you pick the right one for increased conversions.

Different Types of CRM Software –

In most cases, you will find three types of CRM software available. These include collaborative, analytical, and operations solutions, each offering something unique. Here, we will take a closer look at these CRM types and help you choose the right CRM for overseas education consultants for your unique needs.

1. Operational CRM Software

It is no secret that we humans are not that great with repetitive tasks. We get tired or bored, and this hampers the efficiency of the task. This is where an operational CRM comes into the picture to simplify and streamline all the primary business processes. You can use these CRM solutions to tackle mundane tasks like generating leads, converting them, and providing impeccable personalised services to retain them.

Primary Functions of an Operational CRM

Most operational CRMs have different functions designed to simplify business operations, and some of these features include:

• Sales Automation:

Operational CRMs are great for automating your sales processes. This goes a long way in helping you spend more time with your clients and understand their needs instead of wasting resources on repetitive tasks like sending emails.

• Marketing Automation:

Another great feature of operational CRMs is marketing automation. You can easily use this software to automate tedious tasks like distributing content, managing email campaigns, and reaching out to prospects.

• Service Automation:

Every business needs to deliver memorable experiences to win over customers. This becomes much easier when using an operational CRM, where you can automate different tasks to enhance your service quality.

Read More – Lead Scoring Models

2. Analytical CRM Software

Data is the new gold of the 21st century, and analytical CRM solutions are the perfect tools for making the most of this data. This software will help you gather and analyse large quantities of data to determine trends and insights. You will then use these trends and insights to augment your efforts and invest resources in the right place. This will definitely help you ensure better personalisation and targeted campaigns that boost conversion rates.

Primary Functions of Analytical CRM Software

Analytical CRMs are highly versatile and come with many useful features that will help almost every business you can think of. Here, we will explore some of these noteworthy features that include:

• Data Mining:

This is one of the best features of analytical CRM software that helps you analyse large data sets. Then, you can easily analyse large data sets to determine any relevant patterns and use them to your advantage.

• OLAP Tools:

Online Analytical Processing (OLAP) tools are another great offering from analytical CRM software. These tools will help analyse data in databases but with different perspectives to ensure you do not miss out on anything.

• Data Warehousing:

Another great thing about these CRMs is that you can use them to collect, prepare, and integrate customer data for proper analysis. This makes analytical CRM softwares to manage all your historical and current data.

3. Collaborative CRM Software

As the name suggests, collaborative CRMs are designed to enhance collaboration between different teams. This helps maintain the perfect synchronisation between every team member to better understand customers’ needs and different aspects relevant to them. What you get here is more effective campaigns, and even so, with minimal effort.

Primary Features of Collaborative CRMs

Even collaborative CRM software comes with many unique features that go a long way toward enhancing collaboration. Some of the most useful of these features include

• Interaction Management:

This useful feature will help you track every interaction between you and your clients. It does not matter if the interaction is via social media, calls, or emails; you can easily track all of them.

• Channel Management:

This feature uses the information from interactions and determines the right channel to communicate with a lead. Choosing a communication channel that matches the preferences of your clients will also increase their chances of successful conversions.

Which is the Right CRM Software For Overseas Education Consultants?

What consultants need is a performant CRM solution that has the features of all three CRM different types. This will help overseas education consultants drive better conversion rates with better relationships with their clients.

So, if you are on the lookout for the best CRM for overseas education consultants, then you must check out SmartAgentic, which truly sets the standards high. This overseas education consultants CRM has everything you need to meet your business goals and foster lasting connections.