Studying abroad can be a big decision for students because of how seriously they take academics. But there are so many countries and so many diverse courses, which one to choose can also be a tricky question. This is where overseas consultants can help them. They will do the research and develop the process of admission on behalf of the students.
But the idea of a consultant can be alien to many. This is why despite having interest and money, many students back off. This is why lead nurturing is important. And lead nurturing benefits both the student and the consultant, since it regularizes engagement and help the students attain their goals.
Lead nurturing is basically a process of developing relationships with prospective students over time by providing valuable information, responding to their questions, and engaging them until they are ready to act. With the help of an education consultant CRM, the lead nurturing becomes easy and that is why more businesses have started having CRM in the recent years.
Conversation plays an important role in any area of development. Whether that is convincing your manager to agree with your, or your students to help in the process of application. Since the number of students are high, it can be difficult for a consultant to have regular conversation with each of them, and to keep track of them.
Through lead nurturing, potential students stay engaged in the conversation and maintain trust in their consultants regarding the progress of their applications.
Students who want to study abroad face a lot of financial burden along with emotional commitments during their education journey abroad. Before making their very important study abroad decision students along with their parents require complete trust in their consultant. Consultants demonstrate expertise through well-timed and important information delivery which proves their genuine interest to help students. The development of credibility alongside relationships forms the basis of this lead nurturing process.
Numerous students show potential and interest but often can not finalize the application because of doubts and not having complete knowledge. Such doubts typically exist regarding expenses and visa procedures together with future professional prospects. Consultants maintain student application motivation by regularly following up and sending emails along with reminders which helps students overcome their application-related concerns.
Engaging with students on a regular basis can be very useful in continuing their attention in the scholarship and counselor and has a better rate of getting converted to a strong prospect. Engaging with them apart from having conversation is also important, and that can be easily done through CRM.
Using a CRM (Customer Relationship Management) system designed for education consultants can make lead nurturing more efficient and organized. Here’s how:
Following up can be a task, but not with CRM. It follows up with the lead to make sure that the student is still interested and is doing what needs to be done.
CRM records all the conversations with the students without you having to do anything. It is a feature of the software. And can be immensely helpful to give you any information about them.
Achieving targeted communication can be easy with CRM, because it can send personalized emails and messages to students. This is very helpful in connecting with the students because every student would feel special.
Having a software that automates some of your tasks definitely would make the consultants feel very relaxed and that helps them think clearly and do the rest of their tasks with ease. Integration an updated software like CRM as a part of the business is a necessity. The time it saves and lets the consultant do other work is significant.
The real time report and stats that CRM does gives insight to the consultants about their students. That makes it easy for them to look into the reports and figure out what method is working for a particular student and what is not.
Conclusion
The age of softwares and artificial intelligence is growing and in this age, if a business does not update themselves, it can be difficult for them to survive. Nurturing a lead in overseas education can give the next potential student taking the flight to the university abroad.
CRM makes lead generation techniques much easier with its various features that automates follow up, provides stats and data about students and can even personalize conversations. When these tasks are taken care of, the overseas consultants can focus on other tasks like proactively address the student’s concern, supervise the application processes to see if everything is going alright.