Over a thousand students seek ways to study abroad every year. Overseas education is a popular choice among many students looking for college admissions. However, understanding the criteria and applying according to the requirements of each college requires extreme in-depth research and knowledge about the educational landscape overseas.
This hustler makes many students give up on their dreams of studying abroad. Overseas education consultants solve this problem by reaching out to the students with some simple and practical tips that can help them get admission to their dream college.
Read More – Skills Needed for Study Abroad Agents
It is difficult to generate leads for overseas education consultants. These are some methods that can help.
Search Engine Optimization (SEO) is a tool that makes your written content reach the audience who are searching for similar information. Although merely writing content might not make it optimized enough to gain search results.
Keywords are the most important thing in SEO. There are multiple tools to help you with finding keywords with large search volumes on the internet. Then you have to write content incorporating them and publish them on your website. The website should have all kinds of content, like long format, FAQs, service pages etc. so that the users get overall information about everything from the site.
Along with SEO, it is also important to focus on mobile-friendly design since most students use mobiles to check out the website. Also, ensure that your website loads fast. A sluggish website can turn potential leads away.
Social media is one of the best sources for reaching students and generating leads. The students use these virtual platforms to seek guidance. Social media has both written and video forms which are equally important to attract those who are looking for overseas education consultants.
Read Also – CRM Vs PIM
2.1 Post Regularly:
Share helpful content about studying abroad, scholarships, application processes, and student success stories to build trust and credibility.
2.2 Engage in Visual Content:
Use eye-catching visuals like infographics or success stories to increase engagement.
Hosting free webinars or workshops on topics like “How to Apply for Scholarships” or “Dealing with Visa Processes” in schools and on free platforms can educate students more on the subject and also establish you as an authority in the field, increasing trust.
3.1 Apply Promotion:
Organize webinars and virtual workshops of 20 – 30 mins to promote your website. Social Media as a platform is very helpful for hosting these virtual sessions.
3.2 Lead Capture:
Collect students’ contact information during registration, so you can follow up later and build your lead database.
Emails are a great way to keep in touch with the leads and keep them informed about the regular updates of the consultancy. Regular newsletters help keep prospective students engaged and informed about your services, upcoming intakes, and scholarships.
You can easily segregate your audience based on their requirements and customize email for them. Customized emails have immense emotional value, and can make your work easy for you when they know you care for them. Ensure that all your email has a clear call to action, like visiting your website for more information, booking a free consultation, etc.
Tracking and managing leads requires a CRM for overseas education consultants, to help in the organization of the leads, track the status of each lead, and follow up with them at the right time. A CRM allows you to automate emails, know who has interacted with you, and set reminders for follow-ups so no lead goes unserved. In addition, it also tells you the marketing channels that are gaining popularity and can be used for lead generation.
It’s also a good way to generate leads by building relationships with schools and colleges. If you are to make your brand known to prospective overseas students, you can offer seminars, workshops, or free counseling sessions to students.
One way to generate more leads for the website offering information about studying abroad is to invest in Pay-Per-Click advertising. These are paid ads, such as the ones created in Google Ads or Facebook Ads, aimed at particular keywords and audiences that can direct traffic toward your website and increase lead generation.
Read – CDP vs CRM vs DMP
In addition, it can provide immediate money-spent results, whereas SEO-based content may take some time for your content to start getting noticed. Naturally, if you are pressed for time, it would be helpful to create a Google Ads or a Facebook Ads account and then start strategizing based on that new pool of data.
Conclusion
Overseas education has its own charm among students. If the lead generation process results in reaching genuine students, there is a huge scope for your business to grow. Overseas education consultants can officially convert these leads into much-desired leads, as well as aid more students in attaining their wish to study overseas.