Building and sustaining close relationships with students is crucial for success. CRM is a strong tool that enables consultants to manage interactions with students, track their development, and ultimately deliver better service. To utilize a CRM efficiently, you must first comprehend some basic terminology.

CRM Terms Study Abroad Consultants Should Share with Teams –

1. Leads and Prospects

Lead represents students who currently show interest in being served. Prospects show interest when they complete your website form while attending your webinars and by contacting you personally. Student leads represent the initial stage of their student journey because they require consistent attention through the process of lead nurturing.

The qualified student who shows suitability for your educational service becomes a prospect at your institution. To become prospects, they need to reach specified standards regarding their academic ability as well as financial capabilities and specific study targets.

2. Contacts and Accounts

A contact refers to every single person with whom you maintain interaction whether they are students or parents or educational institution staff. The direct communication network consists of users called contacts.

A company or organization serving as your client constitutes an Account. A partner institution alongside colleges and universities forms part of the entities involved with overseas education consultants CRM services.

3. Opportunities and Deals

An opportunity serves as a possible customer acquisition or enrolled student candidate. The foreign education system includes student university applications and program enrollments as opportunities.

A deal represents a finalized opportunity since a student obtains admission to university programs after successful enrollment.

4. Tasks and Activities

Any communication you have with a contact, whether it be by phone, email, meeting, or event, is considered an activity. CRM programs keep track of these actions to provide you a comprehensive record of all the times you have interacted with each student.

A task is a particular action that you must perform, such setting up a follow-up call, sending an email, or drafting a document. To make sure nothing is overlooked, CRM systems assist you in tracking and managing these duties.

5. Automation and Workflows

• Workflow –

An event-triggered sequence of automated tasks is called a workflow. For instance, a workflow can automatically generate a task for students who complete an inquiry form on your website and send them a welcome email.

• Automation –

CRM and Marketing Automation are the use of technology to automate routine processes like updating records, sending emails, and setting up appointments. As a result, advisors have more time to devote to cultivating relationships with students.

6. Reporting and Analytics

• Analytics –

The practice of examining data to uncover patterns and obtain insights is known as analytics. Analytics capabilities are made available by CRM systems to monitor important parameters including consultant performance, student engagement, and conversion rates.

• Reporting –

Creating reports using the information in your CRM system is known as reporting. These reports can offer insightful information about your company, assisting you in making wise choices and enhancing your offerings.

7. Dashboard and Integration

• Dashboard –

The dashboard system offers visual summaries of critical performance measurements and quantitative data found in the CRM application. The CRM dashboard enables consultants to track application statuses together with lead conversions and system-wide performance indicators through an easy-to-perceive interface.

• Integration –

A CRM system which allows smooth functioning between various tools and external systems such as email platforms and social media tools and application management platforms is considered integrated.

8.Data Mining and Business Intelligent Tools

• Data Mining –

The CRM incorporates tools that analyze huge datasets to discover patterns and trends in business data. The analysis of big data through data mining enables consultants to obtain important information about student preferences as well as famous education locations and successful marketing approaches.

• Business Intelligent Tools –

Business Intelligence software enables users to process data for creating better business decisions. These tools generate valuable market insights regarding how students act and run operations which enables consultants to make strategic business plans.

9. Customer Retention and Satisfaction

This customer retention measure enables consultants to maintain their current student base for extended periods. The satisfaction experienced by clients leads to higher retention numbers which produces more repeat customers and recommends colleagues to use the same services.

Conclusion

While CRM is an important software to implement in both small and large-scale organizations, the training to use it plays a more important role in making CRM easy to use. If used to its full potential, CRM can reduce the workload of the consultants and administrative management to a large extent. The list of keywords is for anyone who wants to learn CRM as a beginner. The definitions of the words are written in very easy language so that it is easily comprehensible for people of all ages and experiences.